Factual's Measurement enables you to utilize Factual’s mobile location data and Place Attachment technology to measure the impact of your campaigns in driving real world visits to physical locations such as retail stores, restaurants, auto dealerships and other businesses. Factual specifically offers two solutions under Measurement to help you measure your media.
- Measurement Data - Our Measurement Data solution sends store visits to partner platforms like DSPs, campaign management systems, and marketing intelligence platforms. You can use these platforms to receive reporting on store visit conversions for the campaigns you want to measure.
- Measurement Intelligence - Our Measurement Intelligence solution takes in your campaign's ad exposures and ties them to post-ad-exposure store visits for attribution. At the end of your campaign, Factual delivers a detailed report analyzing your campaign's performance.
Updated 2 years ago